Fractional Marketing for Service Businesses

You run the business.
We run the marketing.

A dedicated fractional marketing team for service businesses - consistent, hands-off, and built around your brand.

Book a complimentary consult

Trusted by

Cover of podcast called "The Thought Leader Club" by Cheryl Lau, with a black background and white text, and a yellow triangle pointing to the right.

Cover image of podcast titled 'Master the Sales Game' hosted by Susan McVea, showing a smiling woman in a teal top holding a smartphone.

If your marketing keeps stopping every time business gets busy, you're in the right place.

Let me guess... you're running a profitable service business, your clients love you, but your marketing is either inconsistent, sounds nothing like you, or simply isn't happening at all?

And you've probably tried fixing it. A freelancer who needed more managing than they were worth. An agency that handed you to someone you'd never met. Maybe even a junior hire who meant well but needed more guidance than they gave results.

Well, here's the good news. You don't have to figure this out yourself, hire anyone new, or sit through another briefing call explaining your brand from scratch.

We handle your marketing every month. Consistently. Without you having to chase, manage, or think about it.

We're not a traditional agency.

There's no account manager sitting between you and the people doing the work. We're a small, dedicated team. You deal with us directly, the same people who learn your brand and execute it every single month. No middlemen. No overhead.

That's exactly what we're built for.

Visibility

S$1,000/month

For service businesses that need consistent content produced and published every month - without the back-and-forth. Ideal if you already have some marketing support but need a reliable team to handle the execution.

8 social media posts per month, cross-posted across your platforms
3 branded graphic assets (1 active task at a time)
4 short-form videos - you send the clips, we edit and deliver
1 x 45-minute monthly check-in - that's your only commitment

Paid add-ons available: light website edits and ads strategy & management

Pause or cancel with 7 days' notice before renewal.

Here are 2 ways we can support your business.

Full Fractional

S$2,000/month
S$6,000 billed quarterly

Your complete marketing function, without the full-time hire. We handle strategy, content, email, design, and campaigns, and review what's working every month so the marketing keeps improving. A full-time marketing manager in Singapore costs S$4,000–6,000/month before CPF. This is the smarter alternative.

Everything in the Visibility package, plus:

Monthly strategy and campaign planning
Email marketing: up to 4 emails per month
Unlimited graphic design: up to 2 active tasks at any one time
Monthly performance reporting and review
Quarterly strategy review and optimisation
2 flexible priority areas per month (choose from: paid campaigns, lead generation, landing pages, sales decks, case studies, testimonial assets, event promotions)

Pause or cancel with 7 days' notice before renewal.
Pay monthly: S$2,400 / month.

Let's work together

Not sure if this is a fit yet? Let’s talk it through.

Tell us what you need and we'll get back to you within one working day.

What our clients say about working together:

Mouna Aouri Langendorf • Entrepreneur, Founder and CEO at Woomentum

I had no hesitations about working with Esther. Esther knows her work inside out and I had I felt I could entrust her on my community management which is the heartbeat of my business.
During our time together, we achieved great design and content for our communications, engaging newsletters for our platform with more than above average open rates and revived & created new social media channels for my business with relevant content.
I’d recommend Esther to businesses that are looking to build an engaged community or are looking to create a good buzz for their social media and startups because her ability to work and adjust quickly is a huge asset.
Wan Chung Lai • Cofounder & CEO, MasterCoach App (ex FTSE100 L&D Director)

Esther is a uniquely gifted marketing strategist, and a rare find in the world of digital marketing talent.
She connected in deeply with my vision and intent to understand my needs thoroughly, and had the value-added capability of taking care of my marketing needs from end-to-end, easing my mind and time to focus on the things that matter.
Cheryl Lau • Coach & Host of The Edit History Podcast

It’s so fascinating to see how the LinkedIn newsletter is growing literally on its own. I don’t do any additional promotion for the newsletter and it’s already accumulated 250 subscribers in 3 months!
I have 1000% full trust in the quality of your work and it’s SO FUN to see your final products each time. Thank you so so much!
Jenn Hand • Emotional Eating Consultant & Support

Three words for you: Hire Esther Now. The only hesitation I had before working with Esther was that I didn’t know her and wasn’t sure if I could “trust” her.
However, working with Esther was incredible! There wasn’t a question she didn’t have an answer to! No matter what I needed help with, she found the way to solve it.
Her tech skills amazed me, her timeliness was superb, and she was my go-to person for so many different issues. She helped me during two launches (and was so responsive and helpful), created a kick ass membership site and took care of ALL of my headaches. I was so glad to have found her.
Jennifer Gabiola • Dawning Soul and Quiet Voice Big Impact Podcast

For years I knew I needed someone to help me. When Esther came into my life, it just felt very effortless. I reached out to her and woah, I’m telling you, Esther is like a God-sent.
She is super organized, meticulous, pro-active, kind and generous. She was even thinking of things that I wasn’t even thinking of myself.
It’s amazing! Esther went even beyond what I was asking for. She has just made my life so much easier.

Take a peek at some of our recent projects.

From one podcast episode to content across every platform

Cheryl runs a podcast and was sitting on a lot of content, but it was only reaching her podcast audience. So she reached out to us to change that.

Every episode was repurposed into social media posts that build her brand and drive her current audience back to the podcast, SEO-optimised blog posts so her expertise gets found on Google, and a weekly LinkedIn Newsletter that keeps her top of mind with her professional audience.

The result: one recording session fuels an entire month of content across multiple platforms, without Cheryl having to create anything else from scratch.

If you're producing content that isn't working as hard as it should, this is exactly the kind of problem we solve.

From scattered content to a full marketing system

Beloved Bumps already had consistent bookings for their prenatal classes in Singapore. The opportunity was in an interested audience that wasn't being nurtured, and revenue that was left on the table.

We introduced email marketing as a dedicated nurture channel, giving their audience a reason to stay engaged between classes and a clear path to booking when they were ready. To support their class launches, we created everything needed to promote across both online and offline touchpoints, including digital posters, emails, checklists, and physical brochures.

The result: more purchase points, a warmer audience, and a marketing system that works consistently.

If you already have an audience that's interested but not fully converting, there's likely more revenue sitting in your business than you realise. That's the gap we help you close.

Let’s chat about your project!

We're the team you call when you need consistent, strategic marketing, without the agency overhead.

Hi! I’m Esther and I run a fractional marketing team that learns your brand deeply, executes reliably, and makes marketing something you genuinely stop worrying about.

If you're looking for someone to finally take marketing off your plate, we should talk.

How did this start? Founders and business owners kept telling me the same thing: "I know I need to be more visible, but I simply don't have time."

After 15+ years across agencies, in-house teams, and consulting, I realised the gap wasn't effort. It was that great service businesses deserved a proper marketing function, not another freelancer or agency to manage.

So I built Ampfluent for exactly that.

When I'm not running strategy or obsessing over sales funnels, you'll find me doing pointed-pen calligraphy, running my Etsy shop, or adding to my embarrassingly large sticker collection.

01 Discover

A free 30-min call to understand your business and whether we're the right fit.

How we work

02 Kickstart

A focused 2-hour session - brand, voice, design standards, first 30-day plan.

03 We Execute

Content, design, video - we run the system. You simply show up monthly.

04 Review

Monthly reporting.
Quarterly strategy reset.
Always improving.

Ready to hand over your marketing?

Fill out the short form on the below and we'll get back to you within 1 working day.

Not a fan of forms? You're welcome to email us directly at hello@studioampfluent.com - we don't mind.

You run the business.We run the marketing.